Gender and Craft Drinker Demographics. Next, let’s look at gender. Taking the broad, “at least several times a year” view, craft drinkers are 31.5% female and 68.5% male in 2018 (source: Nielsen Harris on Demand). That’s pretty much the same as monthly, where Scarborough found 31.1% female and 68.9% male.
Craft production grew the most for taprooms. Retail dollar sales of craft increased 6%, up to $29.3 billion, and now account for more than 25% of the $116.0 billion U.S. beer market.
Belgian-style ale, Belgium . Belgium is a great location to access on a European river cruise and has long been heralded one of the best countries in the world for beer. Cerveza, Mexico. Craft beer, Canada. German Bock, Germany . Pale ale, China. Pilsner, Czech Republic. Stout, Ireland.
Last year, Modelo Especial surpassed Heineken as the second-largest import beer , according to David Henkes, vice president of Technomic, a Chicago market research firm. A craft beer that pairs well with Mexican cuisine and has Rick Bayless’ imprint of approval,” he said.
The nation’s largest beer company dabbled at the edges of the burgeoning craft beer movement, but its backbone remained the brands to which craft beer was largely a reaction — Bud and Bud Light , Natural Light and Michelob Ultra, and whatever odd innovations might tempt a new generation of consumers, be it Lime-a-Rita (
Regular beer is usually mass-produced and is typically a pale yellow that is enjoyed ice cold in large amounts. Craft beer focuses more on flavors and nuances and often has a higher alcohol content than regular beer .